Advertising Tracking

Learn about AdWords call metrics, a new feature that lets you measure the number of phone calls generated by your AdWords campaigns.

On a smarter planet, pharmaceutical companies can use tracking technology from IBM to track and trace medicine as it makes its way through the supply chain. These smarter systems are already helping companies monitor the safety of our medicine and keep counterfeits off the shelves, and keeping people safe. PAUL CHANG: I have a drug problem. 10% of the world’s medicine is counterfeit. STEWART CAWTHRAY: Affecting over a billion people a year. On a smarter planet, we’re building intelligence into things. SCIENTIST: So we can follow this medicine from the factory… to the distribution center. PHARMACIST: To the pharmacy… MOM: And know it’s the real thing. PHARMACIST: Keeping counterfeits off the shelves. PAUL CHANG: In places like the US, STEWART CAWTHRAY: Tanzania, TECHNICIAN: and India. PAUL CHANG: Smarter medicine is safer medicine. STEWART CAWTHRAY: That’s what I’m working on. PAUL CHANG: I’m an IBMer. STEWART CAWTHRAY: Let’s build a smarter planet.

www.zintel.com.au * Do you spend money on advertising? * How many leads do your marketing campaigns deliver? * Are you wasting any marketing dollars? * How can you be sure your advertising campaigns are hitting the mark? Take the guesswork out of advertising performance by tracking the phone calls from your campaigns with call tracking solutions. Call tracking lets you measure what’s working and what’s not. www.zintel.com.au