Advertising Tracking News
7 Things You Can Do When Your Conversion Funnel Sucks
July 18, 2011 | 
Author Your site is looking dapper and polished. You’ve cranked up the SEM juice and locked down referral traffic relationships. People are coming to your site in droves – but they’re not converting quite like you’d hoped. Uh oh. Your conversion funnel sucks. Don’t fret! Dry your eyes and think about implementing these seven things. 1. [...] Check out the SEO Tools guide at Search Engine Journal . 7 …
Published Jul 18, 2011.
Read more: Search Engine Journal
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Study finds 12.5% of companies violating own do-not-track policies
The Do Not Track efforts led by self-managed advertising groups aren’t going as well as some might hope, with at least eight participating companies continuing to track users across the Web even after they opt out. The finding highlights the weaknesses of an entirely voluntary system: just because the companies say they will do it doesn’t necessarily mean that they will. The Network Advertising …
Published Jul 12, 2011.
Read more: Ars Technica
Online data battle brews
Google Inc., Yahoo Inc., Facebook Inc. and other Internet companies have made billions of dollars tracking people’s online movements and using that data to target advertising based on their prediction of what a person might want to buy.
Published Jun 30, 2011.
Read more: The Tennessean