Category: (Book)
23 new, starting at $19.94
13 used, starting at $19.95
Create awe-inspiring, mind-blowing Flash ads and microsites that
engage consumers and demonstrate their worth to clients. The
Hands-On Guide to Creating Flash Advertising delivers the nuts and
bolts of the development process from initial design conception to
ad completion. You'll learn the best practices for:
* Mastering the myriad of ad specs, deadlines, quality and version
control issues
* Creating ads that balance campaign goals with design
constraints
* Preparing and building ads with team and QC standards
* Using forms and data in ads without file bloat
* File optimization techniques for swf files
* 3rd party rich media technologies that transcend the 30k
banner
* Trafficking and tracking ads for impressions, interactions,
clicks, and conversions
* Using ActionScript to save development time and implement team
standards
Published projects developed with the practices and AS code
presented in the book are available on the companion website
http://www.flashadbook.com
* Part of the "Hands-On" series, edited by veteran Dan Rayburn,
which serves as the ultimate resource in streaming and digital
media-based subjects
* Author is a senior multimedia developer with one of the nation's
largest advertising agencies.
* Development processes for state-of-the-art Flash advertising
projects is revealed, with ads displayed on the companion web site
The Cover Design BlowsReviewed by Everest Hillary, 2008-04-22
For a book about design and advertising, the cover falls short. And being a book without color and good design doesn't convince me that it is worth buying. Yes, you can judge a book by it's cover.
NO COLOR - ME NO BUY!!Reviewed by Raj, 2008-01-31
Thanks for your review pauland! It helped me decide in not buying this book and get disappointed. It sure must be uninspiring to see no color and a sea of gray in a book about Flash advertising. Also, I'll wait until the next edition for CS3 pro + AS3. And even then, if there's no color - me no buy!
Good book on the subject, but beware it is Flash 8 and AS2.Reviewed by C. McGrew, 2007-12-04
It is an informative, well written book on a subject that isn't covered with more than a cursory nod in most flash books, if mentioned much at all. However, beware that even though it has a publish date of August 2007 and the book itself has a 2008 copyright, it is a Flash 8, AS2 book. You can still obviously use the information without problem in Flash CS3, however all of the included code is done in AS2. If you need to program in AS3 this might not be the book for you then, although the author may be posting an AS3 update to his classes in Chapter 13 on his website soon. However, if you already know how to use the Flash IDE and are need of how to do a Flash ad or micro-site in the older AS2 that targets the older flash players though, then this book should get you up and running fairly easily. I would have given it higher than a '3' star if it had warned me about the version. The only warning available would be to download the classes before purchase from author's site and look at the code (but this is generally considered stealing if you haven't bought the book, so I didn't until after purchasing it).
Nice referenceReviewed by David Frederic Andre, 2007-11-19
I read it from cover to cover in one week, and got tons of great tips to enhance my productivity & quality. It covers a lot of material: ad placement, working with the creative team, quality control. It has a good quantity of samples & examples, even tough it could go deeper in details for some parts. It is a really good buy since it is not too expensive.
Great information but needs more examples!Reviewed by M. Jovel, 2007-11-16
I must agree with a previous reviewer that I purchased this book expecting to be blown away by the examples of the flash ad work. It is obvious that the author knows his stuff and he provides a great deal of information. I do however believe that the book could have used some more project walk throughs and included some innovative work and expalation on how it was accomplished while still meeting the constraints of ad design specifications. Despite that I do feel it is a good book and a great resource for anyone interested in flash and rich media ad design.
